Sports: The Only Game on TV

Original Article url:

Author: Anthony Crupi, Mediaweek

Sports: The Only Game on TV

Sports and Money.

Those two words go hand in hand—they always have, and they always will. It’s never been more apparent than it is today.

With the ever expanding cable network and more people able to watch games, the market and advertising world in sports is nearly getting out of hand. Conference are launching their own cable networks and making boatloads of money from it.

Take the Big Ten Network for example. It’s a cable television station that contracts with companies like Comcast, Dish Network, and Direct TV, to allow those providers to “sell” its channel to consumers. In return, the Big Ten Conference writes a check to each member school, with each university receving over $20 million last year alone.

With those kind of dollars rolling in through cable television, how does network TV keep up? That’s a key question Anthony Crupi brings up in this article. Right now, NBC is staying afloat with its Sunday Night Football broadcast. But, what happens when a cable station makes the NFL a sweeter offer?

It’s an interesting trend and something certainly worth keeping an eye on.

Big Ten NetworkImage via Wikipedia
Enhanced by Zemanta

About pmccllln

21 years young. Senior PR student at the University of Memphis. Student intern for Memphis Athletic Media Relations. Follow me @p_mcclellan.

Posted on October 18, 2010, in Uncategorized. Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: